Joico Defy Damage Protective Shampoo (300ml) is a rich, daily cleanser which gently yet effectively removes dirt, impurities and daily build-up without damaging the hair cuticle.

Formulated with Moringa Seed Oil, a rich source of antioxidants, it increases the hair’s resistance to damage, whilst Arginine strengthens bonds and prolongs colour vibrancy. Joico’s Smart Release Technology infuses Rosehip Oil and Keratin, leaving the hair shiny, smooth and healthy-looking. Free from sulphates and SLS. Completely cruelty-free.

Directions of use:

• Apply to wet hair.

• Lather, rinse thoroughly then follow with Defy Damage Conditioner.